Increase Fan Attendance By Using Sports Inflatables

By Stacey Massey


All levels of sports can benefit from the promotion of their program. Promotion helps increase attendance and both home and away games. If no fans are coming out to watch their team play, little money is being generated to pay for things the program might need. Sports inflatables create an exciting opportunity to entertain the crowd and get more people in those empty seats.

Inflatable sports tunnels are very popular in high school and college level sporting events. They are often seen used during football, soccer, basketball, and hockey games. The home team runs down the tunnel during their entrance and bursts forth on to the playing area. The entrance is usually surprising and immediately brings fans to their feet with loud cheers.

Sponsored ads can also be placed on these inflatable tunnels, which draws the attention of new supporters. Essentially, you can turn a fun addition to a game into another marketing tool. These ads are usually paid, so you are generating income for the sports program at the same time.

Inflatable tents are another option for all types of sports related events. The setup is quick and easy and they create an almost instant area for fans to hang out. A few players could even set under the tent and sign some autographs. Ads can be placed on these tents as well, which generates even more revenue for the team.

For baseball games, inflatable batting cages are a great option. They provide interactive entertainment and let fans show off some of their own batting skills. You could either charge for fans to show their skills or you could simply run a giveaway promotion. Options for good prizes include money, free tickets to future games and team apparel. Interactive activities, such as this, have an amazing ability to draw a large crows, which can fill those empty seats quickly.

Inflatables can be used for home games or road games. Deflated and folded, they are not large items to transport. For road games, this is an especially great way to get people traveling to see their team play. Although home game ticket sales have the most financial benefit, it is still important to have fans dedicated enough to travel and follow their team to other cities.

Local media usually love events that have several inflatables featured. With a tunnel and a tent for an impromptu meet and greet, local media is more likely to do a feature story on the team. A local news feature can get the attention of many new fans and provide enough incentive for them to start attending games.

Sports inflatables are a cheap marketing tool that provides years of use. As long as they are stored and care for properly, they will work well for many years after purchase. Inflatables are fun for the fans and get people excited about future games. They also have the advantage of generating additional revenue with sponsored ads. You might even be able to gain a few new sponsors with this new form of marketing.




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